The Item You Want To Buy
Item |
|
Cost |
|
Quantity |
The Impact Your Item Will Have
| The Estimated Number Times Your Items Will Be Used | |
| The Estimated Number Times Your Items Will Be Seen | |
| The Average Number Of Months Your Item Will Be Kept | |
| The Expected Number Of People Who Will See Each Item |
Cost Effectiveness (Per 1000 Times Seen)
| Your Item | |
| Television | $10.85 |
| Magazines | $6.98 |
| Newspapers | $5.50 |
| Radio | $4.54 |
Data from Global Advertising Specialties Impressions Study - Ad Spec Impression Study 2010