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The 2023 Ad Impressions Study – Product Snapshots - Most Popular Products

 
 

Source: https://members.asicentral.com/news/web-exclusive/april-2023/2023-asi-ad-impressions-study-powerful-stats-on-promo-s-top-products/
 (US pricing has been modified to represent Canadian pricing)


DID YOU KNOW?
Promo is U.S. consumers’ favourite form of advertising.
(Rank of Advertising Preference)
1. Promotional Products
2. Radio
3. Newspaper
4. Television
5. Magazine
6. Mobile
7. Internet

 
 

OUTERWEAR / FLEECE

  • 7,856 impressions over its lifetime
  • 61% of consumers would keep and wear for at least two years
  • 41% of consumers would be more likely to do business with an advertiser that gave them logoed outerwear or fleece
  • Cost per impression for a $40 half-zip fleece: less than 1/2 of a cent


T-SHIRTS

  • 5,053 impressions over its lifetime
  • 47% of consumers would keep and wear for at least two years
  • 37% of consumers would be more likely to do business with an advertiser that gave them a logoed T-shirt
  • Cost per impression for a super-soft $14 T-shirt: 1/5 of a cent

POLO SHIRTS

  • 2,106 impressions over its lifetime
  • 62% of consumers would keep and wear for at least one year
  • 29% of consumers would be more likely to do business with an advertiser that gave them a logoed polo shirt
  • Cost per impression for a $40 cotton polo: under 2 cent


HEADWEAR

  • 3,380 impressions over its lifetime
  • 56% of consumers would keep and wear for at least one year
  • 20% of consumers would be more likely to do business with an advertiser that gave them logoed headwear
  • Cost per impression for a $15 baseball cap: less than 2/5 of a cent


DRINKWARE

  • 3,162 impressions over its lifetime
  • 63% of consumers would keep and use for at least one year
  • 30% of consumers would be more likely to do business with an advertiser that gave them logoed drinkware
  • Cost per impression for a $20 insulated travel mug: 2/3 of a cent


WRITING INSTRUMENTS

  • 2,436 impressions over its lifetime
  • 52% of consumers would keep and use for at least one year
  • 30% of consumers would be more likely to do business with an advertiser that gave them a logoed writing instrument
  • Cost per impression for a $1 plastic pen: less than 1/10 of a cent

BAGS

  • 1,940 impressions over its lifetime
  • 43% of consumers would keep and use for at least two years
  • 26% of consumers would be more likely to do business with an advertiser that gave them a logoed bag
  • Cost per impression for a $4 non-woven tote bag: only 1/5 of a cent

 

 

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